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Cover art for Anime's Media Mix

Book Review – Anime’s Media Mix: Franchising Toys and Characters in Japan

Steinberg, Marc. Anime’s Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2013. Alexander Zahlten We have no doubt entered the age of the “trans-”. Conferences and journal articles are brimming with transnational, transdisciplinary, and transgender concerns. Indeed transmedia has become one of the central concepts of the re-reinvigoration […]